SHEGLAM’s Viral Gimmicks Outshine Its Actual Makeup

Rating

Video Reviewed
Rating8.1/10
I Bought Every Makeup Product From SHEGLAM!

The most useful part of this full-face test is how quickly SHEGLAM’s enormous catalog stops looking like an advantage. Primer alone produces roughly two dozen choices, while blush, eyeshadow and highlighter categories balloon even further, creating a shopping experience built around abundance, novelty packaging and unusual formats. The video embraces that overload for comedy, but it also exposes a genuine evaluative problem: with so many products competing for attention, the strongest question becomes whether any individual formula is memorable for reasons beyond its concept.

The opening complexion products provide the clearest early successes. The gripping primer becomes noticeably tacky as advertised, while the pore-blurring stick visibly fills a particularly deep forehead pore beneath foundation even though its broader blurring effect appears less dramatic. The host appropriately notes that makeup cannot literally eliminate pores, keeping the visual demonstration from becoming a biological claim. The under-eye corrector and concealer also make a strong first impression, with the corrector producing an obvious brightening effect and the concealer supplying enough coverage to earn enthusiastic approval despite the recurring problem of overly yellow or pale shades.

Shade consistency is one of the bigger weaknesses revealed by the foundation test. Two products labeled “nude” appear substantially different from one another, while another foundation runs extremely yellow, forcing the finished complexion toward an unnaturally pale result. That mismatch subsequently affects the rest of the face, since contour and bronzer are tasked with restoring dimension rather than simply enhancing it. The cool-toned liquid contour then swings too far toward gray for the host’s complexion, while the cream bronzer provides too little visible warmth and reportedly causes the contour underneath to flake.

Blush and brow products fall into a more mixed middle ground. The Rick and Morty brain packaging is genuinely imaginative, and its cream blush blends adequately with an attractive color, but the glossy gel texture conflicts with the host’s preference for controlling shine separately. The paw-shaped powder stamp is dismissed more decisively because its imprint barely works. Brow gel leaves unwanted residue in the hairs, while the combination pencil and marker performs acceptably without becoming particularly enjoyable to use, especially because sacrificing a spoolie for the second applicator makes routine blending less convenient.

The eye section produces the video’s sharpest collapse in product quality. Matte shades from the palettes deliver weak pigmentation despite repeated building and blending, and a promising blue-gray shimmer reportedly turns chalky rather than maintaining the appearance seen in the pan. The multichrome gel initially looks far more exciting and can be painted onto the lid effectively, but its thick texture becomes clumpy and rapidly creases. That distinction between an impressive swatch and poor real-world wear is exactly the sort of testing this format needs, and the additional phone footage helps communicate why the host finds certain products less flattering in person than they appear under the main camera.

Mascara briefly restores some confidence. The standard formula has a small applicator that makes lash placement easy and performs especially well on the lower lashes, even if it is not presented as exceptional overall. The glitter mascara fares much worse, reading primarily as white rather than delivering the appealing sparkling effect imagined during shopping. Highlighters continue that disappointment: both the multichrome compact and elaborately molded duck produce so little visible payoff that the host abandons them and finishes the look with products from his own brand. Those substitutions keep the makeup visually presentable, but they also weaken the purity of the supposed full-face SHEGLAM result.

The lip stain concludes the testing on an appropriately divisive product. Its peel-off formula applies more evenly and removes more cleanly than the host expected, and the resulting color itself is not terrible, yet the format leaves an obvious stained outline that the clear gloss cannot blend into a conventional lip look. A leaking setting-spray bottle adds a final packaging problem, while the Twilight spray is described as little more than water in feel. Presentation throughout remains energetic and funny, with product selection, immediate testing and spontaneous reactions creating a quicker feedback loop than separating the shopping and application portions would have. That same improvisational style, however, sometimes overwhelms the comparative value of the review, particularly when personal products are introduced as rescue steps rather than allowing the SHEGLAM failures to remain fully visible on their own.

Pros

  • Tests a broad range of SHEGLAM formulas and formats rather than focusing only on the brand’s most viral products.
  • The gripping primer, pore-filling stick, under-eye corrector and concealer produce some of the clearest positive results.
  • Immediate application after each shopping segment makes it easy to connect expectations with actual performance.
  • Demonstrations of weak pigmentation, multichrome creasing, ineffective highlighters and inconsistent shades provide concrete reasons for negative judgments.
  • Creative packaging such as the Rick and Morty blush is acknowledged separately from the quality of the makeup inside.
  • Alternate camera footage helps illustrate products that reportedly look substantially different in person.

Cons

  • Foundation shade naming and undertones appear inconsistent, making the complexion test difficult from the beginning.
  • Several promising novelty products perform poorly once applied, particularly the multichrome eye gel, glitter mascara and sculpted highlighters.
  • The eyeshadow palettes receive limited payoff despite considerable effort to build and blend them.
  • Using non-SHEGLAM eyeliner and highlighter prevents the finished look from remaining a completely controlled full-face brand test.
  • Some verdicts depend strongly on personal texture or finish preferences, especially regarding glossy cream blush.
  • The chaotic humor and repeated reaction bits occasionally take precedence over systematic comparison of formulas, wear and value.

SHEGLAM comes across as a brand capable of producing occasional inexpensive winners but far less consistent than its enormous assortment and inventive packaging suggest. The video is strongest when it lets dramatic differences in pigmentation, texture and application demonstrate that gap directly, though rescuing the finished look with outside products slightly compromises the experiment. As an entertaining survey of what deserves attention and what is mostly gimmick, it remains useful even when its methodology is loose.

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